Structured Data in terms to Search engines and Websites refers to formatting the information on website/webpage in a way that a Search Engine Understands. The Major Search engines such as Google / Yahoo / Bing use the Structured Data to filter the search results and display relevant results based on search queries. This gives the users the result they are really looking for and creates a good user experience.

All webpages have a specific meaning and reason to be up there on a website. Search engines are intellegent but they are not humans and hence they have a limited understanding of the content it finds on a web page.

For example: Consider an word “plane”. We can understand by the context of web page what the word plane means. If it means an Air Plane or a Flat surface. But the Search engine can not interpret the actual meaning in this context. Hence the search engine may not display relevant result for a query with word plane. Hence we use Structured Data Markup on web page for explaining the search engines what the context is all about.

You can use the Google Webmasters Tools to create the markup but has its own limitations as there are over 100′s of caregories to choose from but google has about 10 Categories only. https://www.google.com/webmasters/

I can help you create structured data markup on your website.  I am an expert in Creating Structured Data markup from Toronto / Mississauga.

Get in touch with me at Email: info@sunil.ca

By Sunil Datar Google+

Landing Page Optimization (How to and Tips)

When you have a website. You definitely have a Contact form or a specific page on your website that performs certain activities of fulfills a certain goal. Example: A contact form (This form needs to be filled in by someone who lands here). This generates a business lead.

There are times when the page where a visitor lands is not doing its determined task. In this case visitors are not filling in the form. Hence no business leads are generated. This directs us to address this situation where we need to make certain changes in the Landing page so the visitors when land on the page perform the task and goal completes.

Tip on Optimizing a Landing page:

1) Send visitors to specific targetted pages.

2)Provide your visitors a coherent experience.

3)Make sure your visitors know where on the website they are.( Something like sitemap – Breadcrumb Navigation)

4)Segment your User / traffic

5)Be sure the Landing Page has only necessary content. Not too confusing and uncluttered.

6) Keep Least reading on the Landing page. And come to the point in short and sweet way.

7) Be above the fold.

8) Maintain Congruence Make sure every element on the page maintains Congruence towards goal.

9)Enable Sharing of this page on social media.

10) Show a address or Phone # on landing page. This shows that your organisation is legitimate.

Get in touch with me to get complete tips and consultation to get your Landing Page Optimized for High Conversion rate.

By Sunil Datar Google+

Professional SEO Consultant/Expert Mississauga Toronto & GTA

Every business has a website & Every website needs targeted Visitors from a specific city/Niche/Industry/Country/Zip.  I am a Search Engine Optimization Professional from Toronto. I optimize websites to rank Top 10 in search engines for given specific Keywords / Key phrases related to your industry/ website. Ranking top 10 in SERP’s (Search Engine Result Pages) is not by chance. This requires up to date knowledge and experience in SEO industry. There are over a 100 factors which determines how your website will be ranked in results. If major of these factors are taken care of your website ranks in page 1.

Being Experienced as a SEO Consultant Freelancer as well as Internet Marketing Specialist from Toronto Canada you can feel free to contact me for all your Website SEO needs at.

Email: info@sunil.ca

When you see me on Page 1 of Google, you will see your website on page 1 in search results as well. Internet is my passion. I do SEO as my profession. What are you waiting for. Get in touch Now.

By Sunil Datar , Connect me at Google+

How Google Authorship Helps websites on Search Engines.

Google-Authorship-Toronto

 

 

 

Above is a screen shot of what Google Authorship is and How the results on SERP’s look like using Google Authorship. Why would you not want Google Authorship ? Well some website owners donot want to have the Google Authorship done, but there are Advantages of having Google Authorship.

1) Gain More Real Estate on Search Results page. Thus more visibility.

2) Get your Personal picture appear besides results. Your Picture next to the article will generate trust and confidence. More likely to be Clicked than other results. Also personalises the result.

3)Helps reduce and combat Plagiarism When you, as the original author, APPLY authorship markup to your website / web page , the scraper’s will be identified by Google algorithm and your content will be given priority over the scrapers in the search results.

4)Quicker Indexing: SEOmoz published the article, “Google Authorship and the Fast Track to Better Rankings: A Case Study, by Jeff Sauer [February 11, 2013] indicating, “The sooner that you connect Google+ authorship to a new domain, the sooner you will be indexed.”

So there is no second thought on implementing Google authorship markup on your website. You got to do it now. It is cumulative. The earlier you do it to your website the better.

Note: It is very frustrating as the process is very confusing and the profile picture does not show up for naive SEO professionals who do not have enough experience. Its better to do the Google Authorship the right way instead of feeling frustrated.

By Sunil Datar Follow me on Google+

Google Redirects based on Country

Lets Begin with a example: If you are based in Canada and when you type in www.google.com have you noticed what exactly happens ? Some of you might have noticed that Google redirects you to www.google.ca Thsi is because Google Tracks your IP address and based on your Location it will show you the most appropriate Google search engine.

Why does google redirect you to your countries Google Search Engine ? That’s because Google wants to show you the most relevant search results for all the users and have a great User experience for everyone (Web surfers / Advertisers) and maintain a healthy Search Result.

Well this can be bypassed as well using NCR (No Country Redirect)

Now if you are in Canada as per previous discussion and you type in www.google.com/ncr You will be taken to GOOGLE USA.

Thats what Google NCR is all about. To know more Getin touch with me. By email: info@sunil.ca

By Sunil Datar Google+

Search Engine Optimization Specialist (SEO)

Toronto / Mississauga /GTA

Speak about your Brand and Expand your reach online. I am a Digital marketing Consultant who offers all that you need to have a successful online presence. Increase targeted traffic to your website and attract new customers. Improve your search engine rankings to rank top in SERP’S. Publishing online content and videos on social networking sites / Youtube. Our services exist to help you Build and strengthen and grow your business Online. SEO is a mixed effort. Better SEO includes not just better content, but onsite and offisite optimization as well. Everything goes hand in hand to get your website a Top position on search engines.

Shoot me an email at info@sunil.ca , I offer Affordable search engine optimization service and pay per click management (PPC) at reasonable rates. I work on Contract basis with companies (Small / Medium / Large). What ever size company you may be i can tailor a suitable SEO plan / PPC campaign and budget structure exactly for your needs and online success.

SEO Based in Mississauga and Work all over the GTA. By Sunil Datar Google+

Ranking Organically on Search engines such as Google / Yahoo /Bing on Page 1 requires real SEO skills. Ranking organically in Top Search results really needs the SEO Consultant to stay in touch with Google and other search engines Algorithms.

I am a SEO Consultant from Toronto and i take all my technical efforts in getting myself and my clients rank top in the Search Engine Results. Being ranked organically not only increases your Business but also decreases the SEM (Search engine Marketing) Cost as the potential people who find you are bound to click on organic listings than Paid Listings. The more your website appears on page 1 for your Key phrases / keywords the more the Win-Win situation for your website / business.

The old fashioned way of keyword stuffing / black hat back linking does only harm to your website. Before you hire a SEO Professional to manage your website SEO make sure you know what you are doing. DO NOT hire a offshore SEO Consultants. You do so and you loose entire control of your website SEO. Your website is then treated as any other website. Usually the Offshore SEO consultants do backlinking / blogs and unethical SEO to get you rank in Top. This last only for a brief time and then your site gets down and its is difficult to locate it in the results.

The idea to Rank Top in Organic seo is Go slow and Go with the Google SEO Guidelines. All that worked a year or so ago does not work now and many a things are considered as BlackHat techniques.

For Best SEO services in Toronto / Mississauga contact me.

Email: info@sunil.ca By Sunil Datar Google+

Sunil writes his personal blog on daily basis  ??

Blog is a way to Express your Thoughts or expression on certain topics / discussions / issues. Blog can also be used  as a means to generate business by writing articles about the products and services you / your company provides (But needs to be done in a effective way).

If you really want to know benefits of writing a blog please read on…

1) Helping People If you or someone you know are going through a situation in life or health or any other aspect of life. You can share your thoughts about what you feel and know about the situation. This may not exactly apply to others but might be helpful. Think about a situation where a parent is discussing about his /her child going through a certain situation.

2)To market yourself as an Expert Writing about the topics you know and writing multiple discussions on blogs can proclaim yourself as a Expert and will catch the eye of a potential employer. This will basically get you a good online presence. To add further more to a simple blog you can do a google authorship to personalize your blog with your picture in search results.

3) Socialize and Connect with Like minded people. If you blog you will get connected with Like minded people and gain social awareness or gain business.

Would you want to set up your own blog and benefit by blogging ? Contact me: info@sunil.ca

By Sunil Datar Google+

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