A conversion occurs when a visitor clicks on your Ad and this leads to a desired user activity or behaviour you consider as desired example:

Newsletter signup Lead generation Purchase

Google provides 2 metrics to measure converions… 1-per-click and many-per-click

This helps us understand how many conversions have resulted from the number of clicks on your ads.

1-per-click conversion We count (1 per click) conversion when a ad click results in a conversion within 30 days. This means if more than 1 conversion occurs following single Ad Click , then only first conversion counts and conversions after the first conversion are not counted.

Many-per-click conversion We count (many per click) conversion when a ad click results in many conversions within 30 days. This means if more than 1 conversion occurs following single Ad Click , then all the conversions counts if within the 30 days.

Easy Example of … 1-Per-Click Conversions vs. Many-Per-Click Conversions:

Assume you have a conversion tag on feedback form thank you pageĀ  and another on a Order confirmation or Thank you page. If a user clicks on one of your ads, fills feedback form and then decides to order a product and reaches the “Thank You” page, you in turn will receive:

Conversions (1-per-click): 1 Conversions (many-per-click): 2

By Sunil Datar Google+

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