What is Flexible Reach in Adwords campaigns?
Flexible reach in Adwords.
Flexible Reach is about making / changing settings at the ad group level for your display ads, rather than at the campaign level. You can choose multiple targeting methods at the ad group-level to target your ad.
“Flexible reach” gives you control to either target or set bids for different targeting methods when you add them to an ad group.
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By Sunil Datar Google+